Marketing scientists devote much of their work to understanding people’s decision-making and how to influence it.
There’s been less effort devoted to what happens after people make their pick — do they like what they got days, weeks, or months after they’ve chosen it? Do they even use it much? A new study takes aim at those questions, with implications for how to tackle the problem of over-consumerism and all the planet-polluting stuff it generates.
Consumers have typically been divided into two camps — “maximizers,” who spend more time considering their options so that they make the…
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News Source: www.sciencedaily.com