To win over consumers, manufacturers should build in touching experience in product designs. A pioneering study found that the value of a product could be increased by differentiating its tactile impression.
The study conducted by researchers from Hiroshima University (HU) and DIC Corporation was carried out on 139 HU students and staff who were also smartphone users. Their findings were published in the journal IEEE Access last August 10.
Participants were asked to show a willingness to pay for smartphone covers with four types of surface texture — which were differentiated by surface…
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News Source: www.sciencedaily.com