Cryptocurrency awareness, acceptance, and adoption: the role of trust as a cornerstone

Cryptocurrency awareness and adoption

Awareness plays a pivotal role in the acceptance and adoption of new technologies. Tracing back to diffusion innovation theory, awareness is considered the initial phase, crucial for the success of subsequent adoption stages (Lu et al., 2022). Building on this foundational understanding, studies examining technology implementation have reaffirmed the positive association between awareness levels and attitudes toward novel technologies (Arpaci et al., 2023).

An individual’s awareness encapsulates their comprehension of its advantages, potential…