“Clap on! Clap off! Clap on! Clap off! The Clapper!” This 1980s earworm of a jingle touted a gadget to turn your lights, your TV, or any other electrical device on or off with the clap of your hands. If you watched any amount of American television back then, you probably saw the Clapper’s repetitious and yet oddly endearing ad, and perhaps you, like many others, felt compelled to give it a try.
Clap On Clap Off The Clapper (1984)www.youtube.com
The Clapper’s ad was the brainchild of Joe Pedott, a master of marketing who made…
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