This article was originally featured on MIT Press.
“People talk about how games don’t have the emotional impact of movies. I think they do — they just have a different palette. I never felt pride, or guilt, watching a movie.”
—Will Wright, designer of The Sims
Compelling games don’t happen by accident, any more than do gripping novels, movies, or music. In all these media, creators draw from a well-defined set of strategies and techniques to create a specific emotional experience. Musicians, for instance, might use a minor key and slower tempo to create a sad…
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