X’s ad revenue in jeopardy after Musk’s controversial tweet

X, the social media giant once called Twitter, is facing a major crisis as more than 100 advertisers have stopped or reduced their spending on the platform, and the New York Times reported that the company could lose up to $75 million in ad revenue this year, based on internal documents it obtained.

The documents show how X’s business would suffer from the departure of brands, which started after Elon Musk, the billionaire entrepreneur, tweeted his support for an antisemitic conspiracy theory. Media Matters, a media watchdog group, exposed how ads from major companies appeared next to…