Imagine walking into an ice cream shop and scanning your options. A sugar cone with one scoop is $3. A second scoop comes out to $4, but for just 50 cents more, you can get a large waffle cone with three scoops. Some people may not want that much ice cream. But for many, it’s hard to pass up a good deal.
Adding a third option to make something else (usually the higher priced item) more attractive is a common marketing strategy. But since the 1980s, scholars have been debating whether this attraction effect via a “decoy option” actually works in real-life settings.
Findings from a new,…
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News Source: www.sciencedaily.com