Researchers from University of Miami and New York University published a new Journal of Marketing article that examines how voice technology can affect what consumers reveal about themselves.
The study, forthcoming in the Journal of Marketing, is titled “Information Disclosure in the Era of Voice Technology” and is authored by Johann Melzner, Andrea Bonezzi, and Tom Meyvis.
We live in an era where consumers constantly interact with technological devices connected to the internet. Whenever consumers search for information online, make purchases, or consume videos, music, and other content,…
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News Source: www.sciencedaily.com