Apple set to unveil the iPhone 15 as company tries to reverse a recent sales slump

Apple CEO Tim Cook waves as he walks to the stage during an announcement of new products on the Apple campus Tuesday, Sept. 12, 2023, in Cupertino, Calif. Credit: AP Photo/Jeff Chiu

Apple is expected to take the wraps off its next iPhone on Tuesday during what has become an annual late summer rite aimed at giving more people more reasons to buy the technology trendsetter’s marquee product.