TikTok Shop launches in the U.S. as the company bets big on e-commerce

After months of testing, TikTok is fully launching its e-commerce product in the U.S. in an effort to translate the app’s cultural relevance among young consumers to sales.

The company said Tuesday its shopping wing, called TikTok Shop, will include several features such as a “Shop Tab,” a marketplace its been testing on the app…