Average of nine promotional claims on packaging of UK baby food products: study

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An average of 9 promotional claims can be found on the packaging of individual UK baby foods, finds research based on a selection of products and published online in the Archives of Disease in Childhood.

These claims are largely unregulated, and often imply some indirect health benefit, known as the ‘healthy halo effect,’ which may be confusing for parents, say the researchers.

The World Health Organization (WHO) has called for the establishment of standards for the promotion of commercial baby foods to align with best practice…

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News Source: https://medicalxpress.com/news/2022-02-average-packaging-uk-baby-food.html